How to add that personal touch
One of the best marketing tools I ever learned was to keep things personal. Now, I don’t mean divulging all your personal information or boring people silly with tales of your personal life…. save that for a different audience. I’m talking about interacting with your followers, audience, buyers, customers, clients, whatever…. on a personal level. It’s all about how to add that personal touch.
One thing I learned when studying NLP was that people like people who are most like them. So, when you can adapt your marketing skills so that you are providing your market with what they like, they’re going to love you for it.
First thing? Find out where your market is at. Are they on Facebook? Are they on Google+? Are they not online at all? What do they like? Can you give it to them? This is all going to determine how you market to them and what you market to them.
Secondly, it’s about being real and genuine and honest and true. Making up stuff or faking it is simply not going to work. The chances of you appealing to so many more comes down to your personal touch.
So, how do you do that? Connect on their level. Make sure your social media profile image is current and is you or your logo, not some standard out-of-the-box silhouette. For starters, would you connect with someone online if there was no picture of the person? Keep it real… put your image up there and let people see who they’re dealing with. They want to connect with YOU, not some non-personal graphic.